Rolls-Royce Building One-Off Phantom to Mark 115th Anniversary

By Paul Joseph

Legendary British car marquee Rolls-Royce has announced that it is building a one-off version of the Rolls-Royce Phantom to celebrate the brand’s 115th birthday.

For the one-of-a-kind special edition, Rolls-Royce collaborated with RM Sotheby’s who announced the launch of the car over a lavish five-course dinner at Sotheby’s recently redesigned New York City headquarters.

The car has not been commissioned by anyone and instead will be auctioned off this Spring exclusively on Sotheby’s online auction service.

“While Roll-Royce motor cars have a history of crossing the block at RM Sotheby’s, tonight we are looking to the future of the brand,” said Martin Fritsches, President and CEO of Rolls-Royce Motor Cars Americas, at the New York event.

“The eight generation Phantom will carry the longest running name in luxury motoring into a new era. Built on the ‘architecture of luxury,’ this new Phantom commission offers one special owner the chance to enjoy a motor car that is bound to be a classic over the next 115 years.”

Very little information about thee bespoke 2020 Rolls-Royce Phantom has so far been offered by the brand, with only an early-stage sketch released.

The base price for the Rolls-Royce Phantom is $450,000, before any customisations and add-ons, meaning the bespoke Phantom may well fetch closer to $1 million when it goes under the hammer.

Rolls-Royce are not the only luxury car brand to announce one-off creations in recent times. Bugatti recently showcased the La Voiture Noire, which also happens to be the world’s most expensive new car, and Ferrari revealed the P80/C track-focused supercar.

By Paul Joseph