Rolls-Royce Hosts First Ever Public Exhibition in London

By Paul Joseph

‘Inside Rolls-Royce’, the first ever public exhibition in the British luxury car maker’s history opened to the public this morning at Saatchi Gallery in west London.

The exhibition invites guests to embark on a multi-sensory journey through the marque’s world-renowned engineering, design and craftsmanship, with each of the nine rooms at Saatchi Gallery focussings on one key aspect in the creation of a Rolls-Royce motor car.

Torsten Müeller-Oetvos, Chief Executive at Rolls-Royce Motor Cars, said: “For a long time we have been inspired by the notion that Rolls-Royce captivates an audience far beyond those that choose to commission one of our motor cars.

“By opening the doors to a wider audience than ever before, we are inviting visitors to explore the passion, creativity and attention to detail that come together to make the best cars in the world.”

The first room houses an innovative digital display that brings Rolls-Royce’s palette of 44,000 paint colours to life. Visitors can select an item of their choice, place it onto the colour activation table and watch as the room changes hue to match. They can then step into one of two paint pods, each telling the story of the way Rolls-Royce creates paint.

In the second room, visitors can see a breathtaking flying sculpture evoking the in-door umbrella, a hallmark Rolls-Royce feature. Eight individually bespoke umbrellas fly the length of the room, furling themselves by stages, until the last one slots neatly into the door of a Rolls-Royce Ghost.

The next room is inspired by Rolls-Royce Wraith’s starring role in Forza Motorsport 5, released earlier this year. Guests will receive the unique opportunity to configure their dream Wraith, then race against friends or compete for the best lap time. Expert craftspeople from the Home of Rolls Royce in Goodwood will demonstrate their highly sought-after skills over the course of the exhibition.

The iconic Spirit of Ecstasy is next to take centre stage. Every visitor will enjoy the opportunity to ‘Be The Spirit’ and briefly transform themselves into the iconic statuette that adorns every Rolls-Royce motor car. A video wall captures and emulates the movements of each guest through a light particle animation.

Dominating the next room of the Gallery is the same natural wood from all over the world that adorns the interior of a Rolls-Royce, with visitors encouraged to touch walnut burls, each weighing more than 100kg.

In the final room, a hidebound sculpture delivers a new perspective on the high quality leather that features in every Rolls-Royce. The life-size leather statue demonstrates some of the skills involved in creating a Rolls-Royce interior.

An App, designed to augment the visitor experience, is available to download for free from the iTunes and Google Play Stores. It can be found by searching for ‘Inside Rolls-Royce, London’.

The ‘Inside Rolls-Royce’ exhibition will run until Sunday.

By Paul Joseph