The iconic British marquee has used the Geneva show to launch its new range of Black Badge cars, which sees the Rolls-Royce Ghost and Wraith receive a variety of upgrades.
The modified versions are designed to appeal to younger buyers, and offer increased levels of personalisation. Both models are painted black, including the Spirit of Ecstasy figurine on the bonnet, which is finished in black gloss. Several pieces of exterior trim, including the Rolls-Royce badges, are also black, while the car’s chromed surfaces take on a darker hue.
The models sit on new composite carbon fibre alloy wheels with aluminium hubs. Other notable features include automatic LED headlights, while the interiors house composite trim, darkened air vents and a bespoke centre-piece clock.
Speaking at the show, Rolls-Royce boss Torsten Müller-Otvos said: “Today, I am announcing that Rolls-Royce Motor Cars will create a permanent bespoke series of motor cars for a group of young, driven, self-made people that will make a bold and edgy lifestyle statement about their lives.
“In an unprecedented collaboration with these new customers, Rolls-Royce has confidently created Black Badge, the ultimate in pure luxury style and engineering substance.
“Technically and aesthetically, Black Badge is the alter ego of Rolls-Royce Wraith and Ghost: darker, more assertive, more confident and powerful, and more demanding. With Black Badge we have created the most powerful presence on the luxury landscape. It is a truly transformative moment for our great brand.”
The new Rolls-Royce Black Badge models are on display in Geneva until March 13th.