In this time of widespread school closures and lockdown, the task of a parent has perhaps never been more challenging. But for restless youths looking to channel their creativity into new platforms, Rolls-Royce has provided a welcome distraction from the pandemic with its latest announcement.
The British luxury car manufacturer, established in 1904 by Charles Rolls and Henry Royce, has an enduring reputation for designing bespoke and extraordinary creations - each of which is an individual expression of the owner’s character.
Now calling on house-bound designers-to-be, Rolls-Royce is inviting youngsters up to the age of 16 to submit their own vision of their dream luxury car.
The brand is calling on young designers to draw upon their own creativity and desires, with no limit on each entry, in the hope that the competition will provide a much-needed distraction from self-isolation and social-distancing around the world.
The winner will be judged by the marque’s own in-house design team - and the coveted prize for winning? Rolls-Royce will be awarding one aspiring designer a rendered illustration of their design, bringing life to their creative vision in a way that money truly cannot buy.
Alongside this, Rolls-Royce has also offered the young winner to be chauffeur driven in a Rolls-Royce Phantom on their first day back to school, with a friend of their choosing.
The competition, which closes at 12.00 BST on Monday 18th May, opens up the young generation to a once-in-a-lifetime opportunity - to ignite an early passion for design alongside one of the world’s most respected luxury brands.