Rolls-Royce Offers Singapore Students a Glimpse into a VR World

By Paul Joseph

Iconic British carmakers Rolls-Royce were bestowed with the honour of participating in a unique collaboration with an institute of Higher Learning in Singapore recently.

Nine groups of students from the Nanyang Polytechnic School of Interactive & Digital Media (SIDM) were invited to create a simulated world that offered a glimpse of Rolls-Royce’s signature Bespoke service through immersive 360-degree motion graphics videos. These videos where then brought to life using Samsung’s Galaxy Gear VR headsets.

“Rolls-Royce Motor Cars’ commitment to this project is another example of how the company deeply values the nurturing of young talent, in parallel with The House of Rolls-Royce in the UK, where our apprenticeship programme is now larger than ever, ensuring that our dedication to handmade quality and craftsmanship continues beyond the current generation,” says Mr. Paul Harris, Asia Pacific Regional Director for Rolls-Royce Motor Cars, on the collaboration.

“We are also staying ahead of the curve in the super-luxury industry by partnering with some of the brightest young minds in this country to present our Bespoke capabilities in a new, unique way, as well as supporting innovative, emerging talent in VR.”

An independent judging committee comprising Rolls-Royce and VR industry executives finally selected two of the most outstanding VR experiences to showcase to the brand’s customers in Singapore. Rolls-Royce supported the project by offsetting software and licensing costs, while winning team members each received an Apple iPad.

The winning VR videos introduce the endless possibilities for Rolls-Royce customers to create personal touches on their cars, according to Izz Irfan Sahlan, a student who worked on one of the selected VR videos, says,

“Rolls-Royce Motor Cars is renowned for Bespoke Luxury design and craftsmanship, and it is a privilege to have this pinnacle company implementing our output,” he said.

“But besides the accomplishment, this project clearly demonstrated processes, pressures and commercial realities that await us in our post-academic life. Thanks to NYP’s collaboration with a real-life global luxury brand, I feel more prepared to enter our workforce in the future.”

Rolls-Royce Motor Cars plans to start piloting the VR experience to customers in Singapore from April 2017, and to the rest of Asia Pacific from June 2017.

By Paul Joseph