Rolls-Royce Showcases Bespoke Services at Geneva Motor Show

By Paul Joseph

At this year’s Geneva Motor Show, which kicked off today, Rolls-Royce is taking the opportunity to demonstrate its bespoke capabilities to the max.

The full potential of the brand’s customisisation programme, including Bespoke tailoring, Bespoke engineering and Bespoke jewellery, is being showcased to prove that every connoisseur who commissions a Rolls-Royce can count on receiving a truly personal motor car.

 ‘Dawn - Inspired by Fashion’, with its Spring/Summer 2017 collection of three colour schemes, shows how Bespoke means complementing the fine couture Rolls-Royce patrons wear from day to day. 

Meanwhile Wraith Black Badge, a car bespoke-engineered to suit Rolls-Royce's younger, edgier customers is offered as evidence that at Rolls-Royce, bespoke is anything but skin deep.

“Black Badge is an attitude to life, an aspect of the Rolls-Royce brand that appeals to those people who are elusive and defiant, the risk takers and disruptors who break the rules and laugh in the face of convention,” says Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars .

“They are driven by a restless spirit. They play hard and they change the world.”

Furthermore, one patron has allowed Rolls-Royce to show the Geneva crowds that only they can “create the unimaginable” by showing the Elegance, the ultimate expression of luxury with the luxury world’s first Diamond paint finish.

Such cars are considered works of art by their collectors and owners, and in homage to this status, Belgian artist, Charles Kaisin, has created a Bespoke sculpture for the Rolls-Royce Art Programme that will adorn the Rolls-Royce stand for the duration of the Geneva show.

Earlier this year, Rolls-Royce announced the end of the line for its iconic Phantom VII model, which is to be replaced next year by a new-generation Phantom

Rolls-Royce was founded in the United Kingdom in 1906. 

By Paul Joseph