Rolls-Royce to Open New Bangkok Boutique

By Paul Joseph

British car brand Rolls-Royce has announced plans to open a new boutique in the Thai capital of Bangkok – the first of its kind in Asia.

Located at the Siam Paragon, an upmarket shopping destination in the heart of the city, the boutique will offer customers an array of Rolls-Royce products, and will complement the two Rolls-Royce showrooms already in Bangkok.

The announcement follows the recent opening of the first Rolls-Royce Motor Cars showroom at Rama 3 in Bangkok, which brought the number of Rolls-Royce showrooms in the Asia Pacific region (including China) to 27.

Speaking during a four-city tour of Asia, Rolls-Royce Motor Cars CEO, Torsten Müller-Ötvös, said: “I am excited that Rolls-Royce will be further developing its presence in such a new, vibrant market.

“The location and concept allows us to reach a broader audience, who will be able to view first-hand why the elegance, quality and craftsmanship of our cars earn them the title of the ‘best cars in the world’.”

Asia Pacific Regional Director, Paul Harris, added: “ We hope that by bringing the marque to Central Bangkok it will impassion a Thai audience which already has great appreciation of craftsmanship in its own culture.

“With virtually unlimited bespoke variations, customers can commission their cars in as much meticulous attention to detail as the way they are built.”

The new Rolls-Royce boutique in Bangkok is expected to be operational towards the end of 2012.

By Paul Joseph