Rolls-Royce Wraith 'Inspired by Film' to debut at New York Auto Show

By Paul Joseph

Amid the array of cars on display at the 2015 New York Auto Show which kicks off today is a new Wraith model by British marquee Rolls-Royce called ‘Inspired by Film’.

The car celebrates Rolls-Royce’s long heritage on the silver screen, which was recently enriched by the addition of ‘And the World Stood Still’ – a movie made by Rolls-Royce on their world famous Wraith model – into the BFI (British Film Institute) National Archive.

Shot at a secret location near Barcelona, ‘And the World Stood Still’ introduces the Wraith as the most powerful and technologically-advanced Rolls-Royce in history.

Marc Mielau, Global Head of Marketing, Rolls Royce Motor Cars, said: “It is a great honour to see ‘And the World Stood Still’ accepted into the BFI National Archive.

“It is testament to Rolls-Royce’s unique position in the public consciousness as the makers of ‘The Best Car in the World’ and the passion, innovation and creativity of the entire team involved.”

Rolls-Royce motor cars have taken leading roles in movies since the dawn of film-making, and have featured in such hits such as Goldfinger (1964), The Yellow Rolls-Royce (1964), The Thomas Crowne Affair (1968) and The Great Gatsby (1974) to name a few.

The New York Auto Show runs until April 12th.

By Paul Joseph