Samsung’s 8K TV to Debut at Las Vegas Tech Show

By Paul Joseph

South Korean tech giants Samsung have unveiled their latest innovation in the realm of lavish television sets at the high-profile CES technology show in Las Vegas, which kicked off this week.

Measuring just 15mm thick, the Q950TS 8K TV features a QLED panel, but the main highlight is that the set has a virtually bezel-free display.

Samsung says the TV has a 99% screen-to-body ratio with an ultra-thin border at the bottom that measures just 2.3mm.

Since there is currently no real 8K content available, the TV uses AI-powered upscaling for making content appear like 8K. The company also says that the TV features an adaptive picture setting that adjusts brightness and contrast based on the TV’s surroundings.

The set’s other standout feature is the OTS+ (Object Tracking Sound Plus) function that recognises objects moving on the screen and then moves audio through the speakers to mimic their movement. According to Samsung, the resulting audio experience matches that of a 5.1 surround sound setup.

Additionally, the TV’s “Q-Symphony” function optimises audio performance by utilising both the TV’s speakers and a connected soundbar simultaneously.

The TV can be controlled using Alexa, Google Assistant, or Samsung’s Bixby, while Android users can use their phone near the TV to instantly mirror content on it.

Pricing for the Q950TS 8K TV is yet to be announced.

Founded in 1938, Samsung is headquartered in Samsung Town, Seoul, South Korea.

By Paul Joseph