Silent Luxury: New Range Rover Revealed at London Design Museum

By Paul Joseph

Range Rover took its next evolutionary step last week with the unveiling of its brand new plug-in hybrid electric model at the London Design Museum.

The car made a dramatic entrance, gently driving onto a catwalk in EV mode – in such silence that you could hear a pin drop.

The model combines a powerful electric motor with a high-performance Ingenium petrol engine to offer sustainable luxury with new levels of efficiency and capability, complementing its legendary refinement and desirability.

Additionally, for the first time, customers choosing Land Rover’s flagship SUV can experience zero-emission driving.

The event featured a panel discussion chaired by Jon Briggs, the voice of Siri on UK Apple phones, who was joined by Grace Gould, founder of the School of the Digital AgeDylan Jones, editor of GQ and Industrial Designer, Marc Newson.

During the conversation the cohort discussed a wide variety of subjects including sustainable luxury, the value of ‘Britishness’ in a global marketplace and the changing nature of status.

Music was performed by pianist and composer Okiem, who has played with Prince, Tinie Tempah and John Legend. 

By Paul Joseph