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Sony Ericsson Xperia Pureness reflects art over technology
Designed as a work of art first and a work of technology second, the Xperia Pureness is all set for its UK launch next Tuesday.
Available only in black, the Pureness which is claimed to be the world’s first smartphone with clear display, weighs only 70g and measures just 102 x 43 x 13 millimetres.
The technical highlight of the new mobile phone is its music player which features album art capability, trackID and mega bass.
There is also no shortage of exclusive features to be discovered by users including the signature range of Xperia services which enables the phone, should it need repair, be put straight into a priority line or replaced within 48 hours if it breaks.
Also on the dial is the Pureness concierge, which guarantees reservations in the very best hotels, restaurants, nightclubs, and concerts.
The Xperia Pureness carries a price tag of around £600 and will be launched in London’s Selfridges store on November 26.
"Available only in black, the Pureness is claimed to be the world’s first smartphone with clear display."
"Available only in black, the Pureness is claimed to be the world’s first smartphone with clear display."