Starwood to Launch Luxury Eco-Friendly Hotel Brand

By Paul Joseph

Starwood Capital Group has launched a new luxury, eco-friendly global hotel brand called “1” Hotel and Residences, starting with a 426-room property in South Beach, Miami

The brand will follow this up with three more openings in the United States, with each residence boasting environmentally sustainable architecture and interior design, all complemented by luxury services, comforts and amenities.

The first non-US based “1″ hotel will be located in Paris, France and will be a renovation of a historic property.

Each “1″ hotel will be built to “LEED” standards, the Leadership in Energy and Environmental Design Green Building Rating System created by the U.S. Green Building Council that is now considered the national benchmark for high performance green buildings.

Starwood Capital Group is an American private investment firm headquartered in Greenwich, Connecticut.

By Paul Joseph