And never more so than when two Instagram stars recently revealed that they have designed a stunning new home in Bali with their Insta-earnings.
In an exclusive interview with The Daily Mail newspaper, Manchester-born Jack Morris, who has 2.7 million followers on, and his Australian girlfriend Lauren Bullen, who has 2.1 million fans, said that they purchased the plot of land a year ago before designing their dream home.
The entire property was bought using money that they earned through sponsorship deals and by creating paid content for Instagram.
Speaking about their new residence, Jack said: ‘I would never have guessed that I’d be building my first house, with the girl of my dreams, on a tropical island 7,000 miles away from home.”
The ultra-luxury home features a sunken lounge room, a luxury lap pool, a cinema screen, a 10-person dining room table and a kitchen island space.
Instagram was founded in 2010 and has grown to become one of the world’s biggest and most valuable social media platforms.