Tag Heuer Unveil Racer Luxury Smartphone

By Paul Joseph

Tag Heuer, the luxury Swiss watchmakers, have created a luxury smartphone inspired by GT and Formula One cars.

The Racer smartphone includes several materials also found in racing cars, many of which have been sponsored by Tag Heuer over the years.

It features a shock-proof rubber chassis which is supported and strengthened by titanium and carbon fiber bridges.

In terms of the phones specifications, it features a fast processor and will run on the latest version of Android – expected to be the Android 4.0 Ice Cream Sandwich – Tag Heuer have said.

The Racer smartphone will be available from Tag-Heuer retailers from July, priced at €2,800 Euros (£2,300).

By Paul Joseph