Created by master perfumer Alberto Morillas, the Eau de Toilette features top notes including pink grapefruit, Calabrian bergamot and cactus pulp and heart notes of white freesia, Guatemalan cardamom and vegetal amber, whilst earthy notes of Haitian vetiver, balsa wood and Laotian benzoin complete the fragrance.
To promote the new product, Bulgari have released a short promotional video featuring Australian actor Eric Bana. In the black and white video, Bana is seen walking through an Italianette building. Viewers then see a slithering snake, a roaring lion and a large bird of prey looking down upon him from the sky.
However, all of the creatures decide against confronting him, we are left to assume due to the power of his chosen fragrance.
The first collection of Bvlgari Man fragrances was launched in 2010, also created by Alberto Morillas, who has worked with a vast number of other luxury brands including Calvin Klein, Carolina Herrera, Cartier, Giorgio Armani, Givenchy, Oscar de la Renta, Valentino, Versace and Yves Saint Laurent.
Bulgari Man Extreme will be available nationwide from next week onwards, priced at £60 (100ml) and £45 (60ml).