The Happy Dimaonds iPhone App By Chopard

By Paul Joseph

Iconic jewellery brand Chopard has created an Application for smart phones that allows users to take ‘virtual’ photos of themselves wearing Chopard trinkets and share them with friends.

The Happy Diamonds App comes with a full catalogue of jewellery from Chopard’s popular Happy Diamonds collection, as well as a specially-made film (see video above) showing a women enjoying various happy moments.

Chopard’s very first social media App is part of the company’s new campaign to promote the Harry Diamonds collection, and is designed "to capture the inspiration and energy of the contemporary independent young woman."

Founded in by Louis-Ulysse Chopard in Switzerland in Switzerland 1860, Chopard has grown to become one of the world’s most distinguished jewellery and watch brands.

By Paul Joseph