The Release of 007 Limited Edition Blackwell Fine Jamaican Rum

Chris Blackwell, rum and reggae. What they share in common? The Caribbean island of Jamaica, source of mystery, magic and creativity. With Blackwell Rum, Chris brings the taste of Jamaica to the world as well as to the many musician and artist friends visiting him at GoldenEye. Taken from his family's time-honoured recipe and created with master rum blender Joy Spence at J. Wray & Nephew distillery,  this deep, rich and fragrant rum is filled with the warmth and sensuality of the island. 

The limited-edition Rum features an augmented reality experience available via a QR code on the bottle, where Blackwell, who is best known for discovering Bob Marley, comes to life to share life stories, music selections, cocktail recipes and more.

“James Bond has been a big part of my life, from my childhood lunches with Ian Fleming at GoldenEye to being a location scout on the first movie, Dr. No (1962). It was a pleasure working alongside the No Time To Die production team in Jamaica providing our iconic rum for the set in James Bond’s house, which has made this very special relationship come full circle.” says Blackwell. 

The Fine Jamaican Rum is inspired by his family's time-honored recipe. This aged, rich and fragrant dark gold rum is filled with the warmth and sensuality of Jamaica. “This is a rum that celebrates Jamaica, my friendships, and also my family legacy,” adds Blackwell. 

'No Time To Die'  is in cinemas globally from  April 2021  in the U.K. through Universal Pictures International and in the U.S, from MGM via their United Artists Releasing banner. 

The 70cl bottle will retail for £35 in good stockists, bars, restaurants and online from November 2020 (UK) RRP £35.00 in all good stockists and online (and across France and Italy).