Toujouri Launches 2012 Spring/Summer Apollonia Collection

By Paul Joseph

Luxury fashion brand Toujouri has launched its new 2012 Spring/Summer Collection, featuring a dynamic range of dresses, eveningwear and kaftans.

Priced between £600 and £2,200, the Apollonia Collection is available from the official Toujouri website, with select pieces also being sold at Harrods department store in London.

Boasting beautiful silks combined with summer colours, the collection features raw and wild materials such as raffia, mixed with crystals and ribbons. Fabrics are manipulated pleated and woven to turn out energetic embroideries.

Speaking about the new collection, designer and creative director Lama El-Motassem said: “For SS12, I wanted to make beautiful clothes that feel radiant and regal. Embroidery and pleating, structure and gentle draping, all feature in SS12 collection in praise of Apollonia."

Toujouri was launched by Lama El-Motassem in 2008.

By Paul Joseph