UK’s South Downs Hosts World’s First Luxury Drive Through

By Paul Joseph

The gentile English countryside seems an unlikely venue for a luxury and lifestyle event, but last weekend the beautiful South Downs in East Sussex played host to an extravaganza or high-end motoring and gastronomy.

Billed as the world’s first luxury drive-through, the event in the picturesque village of Firle was held by renowned car manufacturer Land Rover, and was designed to encourage people to avoid ‘hibernating’ through the winter months and explore the beauty of rural Britain.

A group of specially invited guests were brought to the event where they were treated to a culinary feast by Michelin Starred chef Simon Rogan.

Chaperoned to the Firle estate in VIP Range Rover vehicles, guests pulled-up to the drive-through before placing their food orders at the intercom. Continuing upwards, towards Firle Beacon, guests then made their way to a bespoke ‘pop-up’ dining area where they enjoyed their exquisite three-course meal.

Large enough to seat 60 diners, the sleek architectural structure created a stunning juxtaposition of modernism against a quintessentially British country landscape and offered diners spectacular 360 degree views of the stunning South Downs.

Continuing the theme of the day, guests then took time to explore the Firle Beacon area in suitable style driving Range Rover, Range Rover Sport and Range Rover Evoque vehicles. Land Rover’s sophisticated off-road technology was deployed to take on the rural terrain, allowing them to explore the eye-catching  vistas and learn more about local produce as they toured the area.

Simon Rogan, commented: “Bringing this type of ‘experience-based’ gourmet dining to a location like Firle gives people more of a reason to explore Britain’s outdoors and beautiful landscapes to engage with locally-sourced foods.

“We could definitely see more dining experiences like this popping up all over the country; people are spending more on eating-out and experiences and so they want something a bit different - a twist on the norm.”

The drive-through took place on Saturday 21st January on top of East Sussex’s highest peak, Firle Beacon.

By Paul Joseph