Vacheron Constantin Boutique in Lucerne Targets Chinese Consumers

By Paul Joseph

With its burgeoning demographic of luxury consumers, China is high on the priority list of most high-end brands.

And even in the Swiss city of Lucerne, the Chinese are being targeted through the opening of a new store by luxury watch brand Vacheron Constantin.

The company are hoping to take advantage of the city’s sizeable Chinese community by placing a store right on their doorstep.

Spread across two floors, the store boasts an array of lavish materials including wood, bronze and leather. The ground floor houses the brand’s collections, whilst the upper floor is a VIP Lounge.

Vacheron Constantin’s connections with Lucerne stretch back more than a century. In 1896, Lucerne resident Oscar Frésard was appointed as a brand representative, and in the years since there have been several other Lucerne natives in the same role.

At the store’s inauguration, which took place last week, six pocket watches dating from 1825 to 1994 and depicting miniature painted Swiss landscapes were presented, all belonging to the Vacheron Constantin heritage collection.

Vacheron Constantin was founded by Jean-Marc Vacheron in 1755.

By Paul Joseph