The brand’s second flagship store in Italy – the other is in Milan – the new outlet is located in a heritage building on Rome’s prestigious Via Condotti.
It covers two floors and 200 square metres and displays several iconic pieces from Van Cleef & Arpel’s extensive range of jewellery and watches.
According to Van Cleef & Arpels’ boss, Nicolas Bos, the new Rome boutique will target high-spending tourists, as well as more niche local “connoisseur” consumers.
“It’s a mix of both but definitely from the business end point, what really drives the investment is the international clientele coming to the city,” said Mr Bos. “At the end of the day it is very difficult to perform only with European customers at this stage.”
Founded by Charles Arpels and Alfred Van Cleef in 1896, Van Cleef & Arpels has grown to become one of the world’s most renowned luxury jewellery brands. The company now has 111 boutiques worldwide.