Versace Launches New "Business” Watch Collection

By Paul Joseph

Amongst the array of watches on show at last month's BaselWorld fair in Switzerland was the new Business collection from Versace SA, the watch and jewellery division of the famous Italian fashion house.

The watches in the Business GMT collection are 43mm and boast an innovative “day-night” display, presenting a dramatic new way to view the time in cities across the world.

Versace began diversifying into watches in the early 1990s beginning with an agreement with Franck Muller for a limited edition range.

By the end of the decade, Versace SA had been founded specifically to manufacture Versace jewellery and watches.

Versace stores dedicated exclusively to watches and jewellery were opened in Rome in 2008, with boutiques in Dubai and Beijing following during the proceeding years.

The Versace Business GMT retails at around €2,500.

By Paul Joseph