Vertu Enter Partnership with Bentley to Create Luxury Phones
Luxury phone makers Vertu have teamed with British car brand Bentley to work on producing a range of high-end smartphones.
The five-year partnership will begin with the launch of the first “Vertu for Bentley”phone in October, which is being billed as featuring classic Bentley design hallmrks as well as luxury lifestyle services for which Vertu are known.
Four additional phones will then be added to the range over the following five years
The initial phone will also boast exclusive Bentley content accessible to users by a dedicated, specially designed App.
Speaking about the new collaboration, Massimiliano Pogliani, Vertu’s chief executive, said: “This partnership will allow Vertu to fully integrate with the Bentley brand; phones will be jointly designed by the Vertu and Bentley design teams, based on a relationship that goes far deeper than the utilisation of materials and cues on design.
“We’re confident that the Vertu for Bentley phones will appeal to our mutual customers’ desire
for sophistication, craftsmanship and precision engineering.”
As well as working on the new phones’ design and manufacturing, Vertu and Bentley will also embark on a joint global marketing campaign, including working together on events, CRM and customer insight activations to help promote the devices to their respective customer bases.
Founded in 1998, Vertu was solely owned by the Finnish mobile-phone manufacturer Nokia until 2012 June when Nokia sold 90 per cent of the company's equity share to private group EQT VI.
Bentley Motors was founded by W. O. Bentley in 1919 and has grown to become one of the world’s most iconic luxury car makers.