Vertu Launches First Touchscreen Phone At Star-Studded London Event

By Eleanor Luther

Luxury mobile phone maker Vertu launched its first touchsceen handset, an updated version of the brand’s Constellation range, at a glitzy London party last night.

A star-studded guest list, including musician and Vertu brand ambassador Seal, supermodel Eva Hertzigova, musician Simon Le Bon and his fashion model wife Yasmin congregated at the Farmiloe Building in Central London for the highly-anticipated launch.

Boasting a 3.5-inch AMOLED screen coated entirely in sapphire crystal, and a black alligator skin back cover, the new Constellation is Vertu’s first foray into touchscreen handset as the brand responds to the ever-growing popularity and evolution of smart phones.

Perry Oosting, Vertu President and host for the event, said: “We are delighted to showcase our first touchscreen handset in London, enabling us to fully share our exceptional passion and expertise in mobile phones, craftsmanship and exclusive services with one of the most important and discerning markets in the world.”

Guests at the event were able to view a specially designed installation by Vertu brand ambassador and Chinese architect Ma Yansong, whilst wine and spirits experts Berry Bros & Rudd offered winetasting and sommelier advice.

Meanwhile TV screens placed around the venue offered demonstrations of Vertu’s innovative phone functions, including Vertu Concierge, which connects users to a team of lifestyle managers who can book services such as gourmet dining, luxury travel or accommodation, and Vertu City Brief, which offers 200 city destination guides.

Vertu was founded in the UK in 1998.

By Eleanor Luther