Vertu To Open 49 New Mono-Brand Boutiques

By Paul Joseph

Luxury mobile phone maker Vertu have announced it is to open 49 new mono-brand boutiques across the world by the end of 2013.

The new openings will bring Vertu’s total of boutiques to 120, as the UK brand bids to keep pace with other leaders in the technology field.

Last week Vertu rolled out its new Vertu Ti model, an Android powered luxury smartphone with Sapphire crystal touch screen, and the brand’s first ever android model, in India.

Talking after the Ti’s Spring launch, Perry Oosting, Vertu president and CEO, said: “Vertu Ti is our most significant product for a decade. Android 4.0 delivers a proven and intuitive environment for users while the design and craftsmanship of the handset remains uniquely Vertu.

“Vertu has pioneered and led the luxury mobile phone sector since we began in the late 90s and the great depth of our knowledge and experience can be seen in Vertu Ti.”

Founded in 1998, Vertu was solely owned by the Finnish mobile-phone manufacturer Nokia until 2012 June when Nokia sold 90 per cent of the company's equity share to private group EQT VI.

By Paul Joseph