Waldorf Astoria to Offer Aston Martin Driving Weekends for Guests

By Paul Joseph

British carmakers Aston Martin and hotel brand Waldorf Astoria are coming together to form an exclusive partnership that will offer unique car experiences to hotel guests around the world.

From 2019, Waldorf Astoria will unveil special driving weekends for its guests that allow them to sample the latest Aston Martin models along carefully tailored routes.

The entire experience will be led by a team of professional drivers who will deliver the performance and craftsmanship that are hallmarks of the Aston Martin brand.

Waldorf Astoria will also offer its bespoke VIP hospitality at select Aston Martin racing events, including the legendary 24 Hours of Le Mans in France in June.

Commenting on the new collaboration, Simon Sproule, VP, chief marketing officer & president, Aston Martin said: “This partnership opens both brands up to new and exciting opportunities.

"Aston Martin Lagonda and Waldorf Astoria share a passion for creating beautiful experiences for our customers, rooted in the joy of travel and discovery.

“Together, we can create memorable journeys that combine the best in global hospitality and driving a pleasure.

In addition to these exclusively curated experiences, Aston Martin will also offer premium drive and stay programmes (titled the ‘Art of Living by Aston Martin) to car enthusiasts, four of which will be hosted in Waldorf Astoria destinations across the globe during 2019.

By Paul Joseph