Winch Design Unveils 'Project Miami' Business Jet Concept

By Paul Joseph

The world of private aviation has always been populated by a diverse crowd, encompassing both business and entertainment.

At the helm of private jet design in recent years has been Winch Design, the UK-based agency that has successfully reigniting the glamour of flying since opening its dedicated Aviation studio in 1999.

Now the company has added to its growing portfolio of beautiful, fully bespoke aircraft by creating a brand new concept for the refit of a Client's Global 5000 aircraft.

Called ‘Project Miami’, the jet is owned by young, influential, Instagram-famous lady whose brief called for a cabin that combined a space for work and play, used to fly from meeting to meeting, or party to party.

Speaking about the concept, Jim Dixon, Director of Yachts & Aviation at Winch Design, said: “Project Miami demonstrates the versatility of the Aviation studio at Winch Design, and exemplifies the ability to respond to a brief with creativity, originality and dedication to detail."

Equally suitable as a glamorous backdrop for a photoshoot or a calming space for a business meeting in complete privacy away from the camera, the client encouraged the designers at Winch to create a unique, individual interior, drawing influence from the worlds of art, fashion, music and contemporary culture.

The result is a colour palette of muted corals and teals complemented by subtle rose gold accents, inspired by the timeless glamour of Miami Deco. Carefully balanced textures and patterns can be found on every surface, adding depth and richness to the interior.

Dusky rose-coloured plaited leather covers the sideledges and debossed geometric patterns run up the sidewall and behind the overhead valance. The table surfaces in the cabin are finished with a unique metal and resin material edged in rose gold.

The head rests of the seats are upholstered in hand-woven lambs’ wool and wrapped in blush pink and cream coloured nubuck with rose-gold plated metalwork and intricate stitching. The seat shells are decorated with individual layers of dyed nubuck leather, echoing a pattern inspired by an aerial view of the Florida coastline and the colours of South Beach.

This effect on the seats is reflected in the custom-designed silk carpet, with shades of blue transition to creams then pinks to create an abstract artwork beneath your feet.

A geometric design realised in hand-applied straw marquetry decorates the bulkhead to the private suite and the client’s love of fashion and bold imagery is celebrated with an iconic Marilyn Monroe pop-art image inspired by the graffiti murals found in Miami’s Wynwood district.

Established in 1986, Andrew Winch Design is an award winning British Design studio employing a team of more than 50 designers at its riverside London studios.

By Paul Joseph