Notes From The Editor

Latest Lifestyle News: Aston Martin Make Further China Inroads

For almost all luxury brands, China is the single most important country in the world in terms of future aspirations. Its burgeoning middle class demographic means that in years and decades to come, any brand that breaks the Chinese market will have achieved the equivalent of striking oil.

Aston Martin have already made significant inroads in China and now they are attempting to cement their standing by opening its first global brand centre in the country.

The ‘House of Beautiful’ centre, which is part of the marque’s £620 million trade and investment programme in China, is located in Shanghai’s Lujiazui financial district and showcases all aspects of the Aston Martin experience, bringing together the company’s products, experiences and brand collaborations. You can read more about it in today’s newsletter.

Elsewhere this week, we report on Montblanc’s unveiling of a new Summit smartwatch as the evolution of the smart timepiece trend continues apace, along with Johnnie Walker launching its first 50-year-old whisky.

There’s also news on Rolls-Royce debuting a ‘Spirit of Ecstasy’ Fabergé Egg, along with the upcoming auction of a 1956 Ferrari 290 MM at RM Sotheby’s Los Angeles sale.

Back in the smart watch world, we take a look at the Apple Watch 4 by Brikk that’s awash with gold, and there’s also a profile of the Bentley pop-up restaurant that recently took centre stage atop the United Arab Emirate’s tallest mountain.  

Finally for this week, we focus on the re-emergence of luxury mobile handset company Vertu who appear to have risen from the ashes with a new range of products.

That’s all for now. Until next time, enjoy our newsletter and have a wonderful week.