Notes From The Editor

Week Commencing 14 September 2015

If you had to draw a template of a Rolls-Royce driver, it is likely that the profile would be male and over 50. Now it seems the iconic carmaker has acknowledged that its client demographic is too narrow and is taking measures to change it.

The British marquee has created a new convertible mode called the Rolls-Royce Dawn, designed to attract a younger customer base, hopefully including a number of women. Based on the Rolls-Royce Wraith, including featuring the same doors and grille, the new model is claimed to be as smooth and quiet as other Rolls-Royce models despite the absence of a fixed roof. You can read more about it in today’s newsletter.

Elsewhere this week, the Rugby World Cup is set to kick off in England this week and to mark the occasion a superyacht will be mooring in London where guests are being invited to enjoy the action onboard.

The 55 metre Mischief will be hosting an array of lavish events during the high profile sports event, including Michelin starred dinners in the company of rugby legends.

In other news, Dubai is due to unveil what are billed as the world’s first Bugatti styled homes, Apple and Hermès have teamed up to create a luxury timepiece and Bang & Olufsen have unveiled a high-tech new speaker system.

There’s also an interview with the general manager of the Terre Blanche Hotel & Spa in France, a preview of an upcoming RM Sotheby’s classic car sale in London and a stunning new women’s watch collection by Faberge.

Enjoy our newsletter and have a great week.