Notes From The Editor

Week Commencing 27 July 2015

Superyachts.com were in Portsmouth on Saturday for the opening day’s America’s Cup racing and the occasion certainly lived up to its billing.

But away from the adrenaline-pumping action on the water, the status of the historical event as a magnet for luxury brands was almost everywhere you looked. From Louis Vuitton to BMW to Bremont, premium names now queue up to align themselves with one of sport’s most prestigious competitions.

One reason the cup has gained traction in the luxury world is that it is now a global television event, with major broadcasters around the world signed up to televise the racing, thus giving brands a chance to reach a far broader audience than ever before. 

A few days before the Portsmouth event, the British watchmakers Bremont, one of the key sponsors of the America's Cup, hosted a special press event in their London boutique attended by none other than the America’s Cup itself. We spoke to Bremont co-founder Giles English, as well as legendary sailor Russell Coutts, at the store about why Bremont and the America’s Cup are such a perfect match.

Continuing the America’s Cup theme, also featuring today is the new BMW 7 Series, which was showcased in Portsmouth. Much like the competing catamarans, the new 7 Series boasts an array of innovative technological features and proved a great hit with visitors who were able to sit in the car and sample some of its eye-catching functions.

Elsewhere this week, there’s news of a ground-breaking sports car custom-designed to be housed on a superyacht, and a report on the opening of the world’s highest lounge bar in Hong Kong.

There’s also features on the upcoming Tesla Model X which has been touted as the world’s quickest SUV, the opening of a luxury spa in London’s prestigious Fortnum & Mason department store, and car brand Porsche’s decision to open a high-end restaurant.

Enjoy our newsletter and have a great week.