Notes From The Editor

Week Commencing 7 December 2015

Of all the shows we attend each year, the China Rendez-Vous is without fail the most arduous journey. But what the country lacks in geographical proximity to Europe, it is rapidly making up for in the bridging of cultural tastes and values, in particular in relation to luxury goods.

This fact was clear from the numerous conversations our team had with key industry figures during the show, all of which demonstrated both the desire of luxury brands to break through in China and the belief that the time to do is now.

Brands from across the luxury sector were exhibiting in China, including both established and lesser known names, and it is one of the former that headlines our newsletter today. Hublot have gained a reputation as one of the world’s most innovative and forward-thinking watch brands and so it is no surprise to see them at the front of the queue in the quest to capitalise on Chinese consumers' huge demand for luxury timepieces.

Be sure to check out our interview with Corer Hu, Hublot’s Marketing Director for Greater China, who offered a fascinating insight into what she believes is the brand’s defining characteristic as well as its hopes of penetrating the Chinese market.

Other interviews we brought back from China and are included in today’s newsletter are with the general manager of the Banyan Tree Sanya hotel, the Area Manager Asia at Italian wine makers Bottega, the Managing Director of My Vintage Academy and a sales manager from Italian company Opero. Each individual offers a fresh perspective on the challenges they face in China and are well worth watching.

In addition to our interviews from the China show, there’s also a glut of other news from the world of luxury to bring you this week, including reports on the Koenigsegg Agera RS which is set to hit American streets, a quirky new Mario Bros-themed timepiece by Romain Jerome and a stunning new rental villa that recently opened near Marrakech.

Enjoy our newsletter and have a great week.