Interviews

ISA's Hein Velema Discusses 4 New Launches Over 2014

ISA's Hein Velema Discusses Four New Launches Over 2014

After joining ISA Yachts as Head of Sales and Marketing, industry veteran Hein Velema joined Superyachts.com at the Breaking News Centre during the Monaco Yacht Show to discuss new projects underway at ISA.

One of the first initiatives introduced by Hein Velema is the creation of a two year warranty, clearly showing the confidence of the team behind ISA Yachts in the final product; however, with the role commencing at the end of 2013, Hein is focussing on the promised delivery of high-end products – perfectly captured by the new brand direction.

ISA Yachts joined us at the MYS after launching Forever One, just one of four yachts delivered this year. For more information on the success of Italy’s ISA Yachts, watch the above video.