Azimut Benetti Appoints New Chief Marketing Officer
Azimut Benetti Group has appointed Mario Gornati as new Chief Marketing Officer (CMO). Mario will focus on strengthening the marketing and communication between the brands of the group - which include Azimut Yachts, Benetti, Lusben and Yachtique - to boost their growth and the success of the group.
Mario Gornati brings over 20 years of experience in the yachting and luxury industries to the role, both in agency and corporate capacities. After working 15 years with Sanlorenzo Spa, Mario welcomed the ‘new challenge’ in a statement:
"For me, this is the beginning of a new challenge at Azimut Benetti Group, the world’s leading yacht builder… A new experience I will embrace with the utmost enthusiasm and the deepest respect for two brands - Azimut and Benetti – that have written the history of this industry and continue to plot its course thanks to its pioneering strategies and undisputed international leadership.”
Giovanni Vitelli, Azimut Benetti Group Vice President, praised the new addition, adding: “I have always thought very highly of Mario Gornati and I’m glad he has joined our team. Our brands have always been innovative, both in creating new yachts and in promoting them. I’m sure that with Mario we’ll keep up with this successful journey, adding new exciting and brave milestones.”
The new group appointment comes just two months after Azimut Yachts, prolific builder of luxury yachts in the 12 - 35 metre range, appointed Nicola Pomi as new General Manager.
Mario Gornati will report to Marco Valle, Azimut Benetti Group CEO, who himself was appointed just last year. The recent additions to the management team are sure to herald a period of exciting change as Azimut Benetti strives to stay constantly ahead of the curve in superyacht build.
"For me, this is the beginning of a new challenge at Azimut Benetti Group, the world’s leading yacht builder."