Cannes Yachting Festival Unveils New Identity for 2022

As the veteran of boat shows, the Cannes Yachting Festival has been an unmissable luxury yachting event for over 45 years. Routinely attended by the biggest names in the industry, the September show marks the start of the yachting calendar year and welcomes yachting professionals from all over the world to showcase their newest products and debut their latest achievements.

This year, the organisers of the French show have announced that the 2022 edition will embrace a new lease of life through a new identity. The ‘glamorous’ revamp will see three main categories representing the show: a superyacht, a catamaran sailing boat and a dayboat. Alongside this, a couple are pictured enjoying 'a wonderful moment in an incredible setting'. The new creation will retain the main features of the show’s DNA of ‘elegance, clean lines, calm sea, the horizon and the lovely lifestyle that all inspire navigation’, whilst now incorporating the key boating trademarks of the show. The Festival organisers have also unveiled a new, sleek logo for 2022. 

‘We are delighted to unveil our new image and to have successfully illustrated both the countless assets of the Yachting Festival and the atmosphere of the show, which I feel is nothing short of magical,’ comments Sylvie Ernoult, Director of the Cannes Yachting Festival, ‘the exhibitors and visitors here alongside us last year could sense this special atmosphere as much as we could.’

Sylvie explains how successful the French show was last year: ‘despite a difficult public health context, we all took real pleasure in coming together and seeing boats “in the flesh” rather than online! 2021 saw record visitor numbers, with over 54,000 visitors coming to admire 110 new boats between 10 and 35 metres in the Sailing Area, over 480 motorboats between 5 and 45 metres in the Vieux Port, and of course the second-hand boats over 22 metres exhibited in-water in the Yacht Brokerage Area. They were also able to discover the new Innovation Area for the “smart” start-ups of the nautical sector, as well as over 50 exhibitors presenting an environmentally-friendly concept with the new “Green Route”.’

‘Our goal for 2022 is to both expand the offer of the show and to give greater visibility to eco-friendly approaches, new technologies and luxury in the noblest possible way,' concludes Sylvie.

Located at its traditional destination along the French Riviera, stretching from Vieux Port along the Croisette to Port Pierre Canto, the Cannes show will take place from the 6th September to the 11th September this year.