Charter Itinerary’s Latest Feature Set to Revolutionise the Charter Industry

Established just three years ago in 2021, Charter Itinerary (CI) has rapidly risen as a trailblazer in the superyacht industry, becoming the market leader in charter management software. The company has seen a remarkable 300% growth in the last 12 months, with its team expanding from 6 to 13 professionals. CI specialises in B2B software tailored for the luxury charter sphere, streamlining complex booking and management processes through technology. This innovative approach provides a transformative experience, allowing users to create custom itineraries, tailored yacht proposals, interactive guest preferences and manage bookings, in just a few minutes.

With the technological landscape ever-changing, CI has understood the importance of remaining at the forefront of digital trends. This has led to the development of a plethora of features for clients, including the use of AI, automated translation, interactive workflows and customisation. This ability to evolve with the times is derived from the company consistently listening to clients and developing the platform into a comprehensive charter space for everyone involved in the charter preparation, including brokers, captains and charter managers. 

Charter managers most often use the platform to promote regions where their managed fleet is cruising; however, CI wanted them to be able to use the other features just as efficiently. The ‘Proposals’ feature was initially developed with charter brokers in mind, allowing them to create interactive yacht selections in a branded digital brochure to send to their clients. However, this relied on other platforms to streamline the process, leading to the question of how CI could evolve to make the entire process available exclusively on its platform. The answer to this takes the form of CI’s latest feature: the ‘Yacht Listings’ feature, otherwise referred to as an MLS. 

CI launched their MLS on the 14th of February 2024, an aspect of the platform that ties into the ‘Proposals’ feature. This will allow brokers and charter managers to create yacht selections for their clients: CI being the source of all yacht specifications and images, with charter managers able to manage their yachts’ data within the platform. The MLS includes a database of crewed yachts, from motor and sail to catamarans, with all information provided by the superyacht charter management companies. This is what sets CI apart from other platforms: it does not copy data from online sources, rather, all data is sourced directly from the charter managers themselves. The MLS has been designed to empower CI users and enhance the experience of the charter industry, not to act as a broker nor compete with them. 

The quality of CI lies in its exclusive nature, guaranteeing the legitimacy of information available to users. Companies must be vetted in order to use the platform, ensuring that not only is the accuracy of the data protected, but the privacy of the users is safeguarded as well. This solidifies CI’s place as a highly secure yet incredibly beneficial platform within the charter industry that places meticulous attention to its clients.

Alongside over 25 years of combined industry experience, CI works with a variety of yachting associations who assist with correct industry practices and guidelines. It also works with a carefully selected advisory panel of industry leaders, featuring captains, brokers, managers and yacht agents, who are all able to provide valuable insight and feedback to the company. 

As the leading platform within the charter market, CI’s latest feature is certainly set to revolutionise the industry’s approach to yacht charter even more, with a great emphasis placed on quality, client experience, and privacy. 

The streamlined and efficient approach that this new feature offers will become an industry standard, with Charter Itinerary set apart as a pioneer in the development of these tailored processes. The platform will become more than just a charter marketing tool and database, acting as the space where the most accurate data of the highest quality can be found,  benefiting the charter industry as a whole.