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CRN Scoops Award for Luxury Brand Strategy
CRN, Italian shipyard and megayacht arm of Ferretti Group, has been awarded the Gold Trophy at the World Luxury Award 2021 in the Cars & Yachts Category.
The awards, held in Monaco every year, recognise the achievements of creativity in advertising and communication of luxury brands internationally.
CRN, builders of such iconic luxury yachts as Voice and Lady Jorgia, has been recognised through the award for its effective social media strategy, devised and managed by Arachno Digital Agency.
CRN’s high-impact language and original tone of voice made the brand stand out from its strong competitors in the award. Messaging of artisanal excellence, in-depth design and custom construction know-how is effectively translated via this strategy.
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By Jenna Mehdi