Ferretti Yachts Scoops Award for 'Just Like Home' Campaign

By Jenna Mehdi

Ferretti Yachts is known for its ever-stylish Italian elegance and comfort at sea. Producing yachts of Ferretti’s quality en masse would be amiss without a successful media portrayal, particularly important in the digital era as we increasingly come to rely on the virtual realm for our experiences and information. And Ferretti Yachts is a master in this field, with its stronghold on capturing the zeitgeist of an industry cemented by its most recent advertising campaign ‘Just Like Home’ being awarded a Media Key Award this month.

Ferretti Yachts’ ‘Just Like Home’ represents a ‘new way to experience the sea, one that encloses a universe of stories and emotions in an intimate personal space’, as the yard commented in a recent statement. Ferretti Yachts’ key brand emphasis in the membership of Ferretti Group has always been one of comfort, quality time spent onboard with family and friends and evoking the ethereal emotion of the sea with its signature ‘Made in Italy’ design. ‘Just Like Home’ achieves this in a way that has never been done before; scooping an award from Media Key, a popular Italian corporate communication magazine.  

The award ceremony was accompanied by a live-streamed session with CEO Alberto Galassi, who expressed, ‘The Ferretti yachts campaign was ahead of its time, asserting an ideal of wellbeing, calm and peace on a yacht, in order to reconnect with the dimension of a private island on which to take refuge: a subject that can hardly be more relevant in times like these.’

The most recent announcement in the ‘Just Like Home’ series came last week with the introduction of the compact and stylish Ferretti 500. The 15.3m yacht designed by Filippo Salvetti and IdeaeItalia design embraces the values of comfort, timeless design and artisan expertise - a perfect embodiment of the sentiment behind the ‘Just Like Home’ campaign.

"The Ferretti yachts campaign was ahead of its time, asserting an ideal of wellbeing, calm and peace on a yacht."

Alberto Galassi, CEO Ferretti Group

"The Ferretti yachts campaign was ahead of its time, asserting an ideal of wellbeing, calm and peace on a yacht."

Alberto Galassi, CEO Ferretti Group
By Jenna Mehdi
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