Ferruccio Rossi Appointed CEO of Newly Established Sanlorenzo Monaco Group

The Sanlorenzo Monaco Group works to gather the European commercial subsidiaries of the Sanlorenzo Group, of which Ferruccio Rossi has been appointed CEO. The agreement sees Rossi’s entry into the share capital of the same, with a minority stake, subject to approval at the Shareholders’ Meeting in June.

Mr. Massimo Perotti, Chairman and CEO of the Sanlorenzo Group, commented: ‘This agreement is part of the broader strategy of direct distribution of the Sanlorenzo brand in the key markets of the Group, a strategy that has recently taken shape in the Asia Pacific with the acquisition of Simpson Marine Group and which has been presiding over the American market for years through the Sanlorenzo of the Americas team. Sanlorenzo once again confirms itself as the First Mover, within the yachting industry, in the implementation of customer-centric strategies, in the places where our products are used.’

Rossi has announced his resignation from the Board of Directors of Sanlorenzo S.p.A in light of this new agreement. 

The new CEO will lead the company’s commercial development in Monaco, where the group is based, along with France and Spain. The Sanlorenzo Monaco Group is currently has offices located in Monaco, Cannes and Palma. 

Ferruccio Rossi commented: ‘I am proud and grateful that Mr. Perotti has chosen to entrust me and the Sanlorenzo Monaco Group team, made up of excellent professionals, with the commercial development of some of the most iconic territories in the nautical world, with a completely innovative approach of direct brand presence, analogous to what has been happening for some time in the High-End segment.’