Taking place annually in September, the esteemed Monaco Yacht Show returns this year for its 31st edition. Taking place from the 28th September to the 1st October, this year's MYS is expected to once again strengthen its title as the pinnacle of the yacht show calendar.
Last year, MYS returned after a year-long hiatus due to the pandemic, with a new ‘revamped format’ that proved to be a resounding success. The 2021 show was aimed at addressing the superyacht industry’s most pressing marketing challenges compounded by the pandemic, and saw new features such as ‘invitation only’ access on the first day, a dedicated Sailing Yacht Area and a fantastic Yacht Design & Innovation Hub, dedicated to the future of yacht design.
Intending to immerse visitors in the world of superyachts, this year’s MYS will roll into the second year of its three-year ‘seducation’ programme which combines two core concepts: ‘education’ and ‘seduction’. Here, ‘education’ signifies the introduction of trade experts in themed exhibition areas, whilst ‘seduction’ represents an ‘initiation to the superyachting way of life’: both targeted at a new generation of superyacht clients.
This year, the Dockside Area, Sailing Yacht Area and Yacht Design & Innovation Hub, all three of which launched last year, have been revamped and, ‘redistributed more efficiently’ to make it easier for customers and clients to meet experts in their interested fields. Visitors will also be able to discover a vast range of superyacht products and services with ease.
The refurbished Dockside Area will boast superyachts, tenders and services, as well as the unmissable opportunity to meet shipyards, brokers and designers. The Sailing Yacht Area will now be located at the inner side of Port Hercule at Quai l'Hirondelle, again expected to showcase several impressive sailing vessels. Spectacularly, the revamped Yacht Design & Innovation Hub will be tripling in size this year, now also offering a grand conference room upstairs. The previously established themed exhibition areas of the show, including the yacht interior design and decoration companies exhibit at Parvis Piscine, and the yacht tenders, water toys, luxury cars and motorbikes display at Quai Antoine Ier, as well as several more, will be complimented by the revamp of the show.
Informa Markets has also announced that the sixth edition of the Monaco Yacht Summit will be taking place on the 27th September, the day before the first day of the show, which will remain ‘invitation only’ again this year. The focus for this year’s summit will address questions on yacht chartering, purchasing and building to an audience of experienced or new yacht enthusiasts.
After the success of last year’s show and plenty planned for this year’s edition, Superyachts.com is certainly looking forward to bringing our readers all the action from the 2022 Monaco Yacht Show.