MYS 19: Royal Yacht Brokers on Future Proof Technology
Welcomed to the Breaking News Centre on the second day of the Monaco Yacht Show 2019, Royal Yacht Brokers Co-Founder Tommaso Chiabra joined us to talk about the evolution of his brokerage house. Commenting on current trends and his future vision, we learned that it’s set to be an exciting year for RYB.
Chiabara starts by giving us an update on the recent happenings in his world; “We just finalised the recent sale of a 67m, Golden Shadow. It was a very fortunate sale we worked on it very hard and finalise it with fraser as central agents and it was a great success in the market.”
He continues, “We’ve signed a very important central agency with a Custom Line Feretti 120-feet designed with Francesco Paskowski so we have the only 120 Custom Line on the market! We’re looking forward to finding a buyer.” He further eludes to the possibility of future announcements of a number of additional vessels… watch this space!
Nevertheless, despite a flurry of activity on the sales side, the brokerage is also seeing success on the charter market, which Tommasso puts down to their implementation of technology... “I like to think that we were one of the most innovative agencies in terms of digital. We were able to reach the younger clientele, the younger [...] the tech world for example which is a big market for us,” he explains.
“[We] were able to reach them first and I believe that’s one of the key of the success of the company. Especially in the charter segment, we did incredible we did 150% more than in 2018 so we are seeing the result of what we anticipated technology wise.”. With a younger generation of charterers becoming a running theme in the Breaking News Centre this week, indeed, it seems that these tactics are working.
The future for the tech-savvy brokerage? “We are going to announce in November St. Barts as an office and we are looking forward on Asia, so Hong Kong very soon!” closes Tommaso Chiabra who we look forward to welcoming back into the studio next year!
"I like to think that we were one of the most innovative agencies in terms of digital. "