MYS 2012: Sean Ewing Launches

By Ben Roberts

Chartering a superyacht offers endless opportunities for exploration, luxury and escape, and - a business model which allows potential charterers to bid on off-peak charter trips via auction - is launching here at the Monaco Yacht Show.

In the current climate, owners who wish to charter their yacht may not always fill the entire calendar year, but was created to help yacht owners to fill those empty weeks via auction.

Sean Ewing, owner and founder of, commented on the new idea and the thinking behind it.

“ is probably a new model to the yachting industry but it’s not a new model to the commercial world, he said. “It takes its place in the yachting world based on business models that have been very successful in the travel industry, in the hotel industry, in the luxury sector.”

Mr Ewing went on to explain how his business model has the potential to greatly increase charter numbers, bring new blood into the industry and generally provide a catalyst for market activity

“What we’re seeking to do is to match the buyer behaviour and the buyer demand with the supply of luxury yachts and superyachts,” Mr Ewing continued.

“We’re meeting the demands of the consumer today in what they want to pay as they would see a reasonable price for luxury charter.

“The industry needs more charters, particularly in the off-season periods. can meet that demand and provide the owners and the central agents with a platform to market their yachts, increase revenue, and support the value of the yacht they have.”

By Ben Roberts