MYS 2021: A Year of Success with Moonen Yachts
Marianne Hendriks, Managing Director of Moonen Yachts joined us at our studio in Monaco to share how the pandemic has shaped company's digital interactions and how being socially distant has actually brought Moonen closer to its clientele.
A shining example of what can be achieved if you equip your company with the ability to adapt, Moonen Yachts managed to emerge from the pandemic having sold two yachts completely online. Marianne Hendricks divulged to us how uncommon that usually is within the superyacht industry: "It is a people's industry, it is an emotional product so normally you would not expect to be able to sell it online." She added: "We did very well during Covid [...] the good thing that this pandemic brought is that we are now in direct contact with our customers through digital media ''.
Moonen has utilised this digital contact as a catalyst to produce a brand new website, which went live just in time for the yachting event season to begin: "With this new impulse we thought that we need to emphasise this in our communications which we did by bringing out the 'Moonen Moments'. This is a strategy we follow with softer colours, more people in front, a more emotional factor and this lead to the new website."
The Moonen Yachts shipyard is currently a hive of activity in order to keep up with the post-pandemic demand for new yachts: "At the moment we have three yachts in build. Two 36-metres and one 34-metre." the MD shares. "One of the 36-metre's was sold to a repeat customer from the U.S. [...] The other 36-metre is about half way, so this is an ideal moment to promote here in Monaco [...] the 34-metre which is a more classical line is under construction at the welder now."
Finally, Marianne Hendriks shared with us what is in store for Moonen in the near future and let slip a little about a brand new design still in its drawing stages: "The end of 2021 brings us YN-200 in the water, so that's a very nice celebration with the owners in the Netherlands. [..] The beginning of 2022 will be of course the delivery of the next in build YN-201. Also, a new design on the drawing table that's really premature but you will definitely hear when it's ready to go.”
"We did very well during Covid [...] the good thing that this pandemic brought is that we are now in direct contact with our customers through digital media."