MYS 2021: Customer Focus with TWW
We had the pleasure of catching up with Michael White, Managing Partner and Founder of TWW Yachts. He shared with us the details of the 43m M/Y SILVER WIND and enlightened us on how the post-pandemic 'brokerage bounce-back' is effecting the charter market.
The charter market is at a crucial juncture as the world emerges from the upheaval of 2020, and with increasing numbers of sales occuring from the 'brokerage bounce-back'. TWW shared with us what this sudden sales boom means for the accompanying charter market: "Covid had an extraordinary effect on the market". Michael White shares. "I think the market bounced back for two principle reasons; the first reason is that people realised that yachts were a safe environment [...] and secondly I think there was an element of fatalism that was brought into it. People realised that maybe there isn't a tomorrow and if they have got the money they should do now what they were putting off until tomorrow."
We were curious to know a little more about the 43m SILVER WIND, the 2014 motor yacht that TWW were exibiting at this years Monaco Yacht Show: "Silver Wind is yacht that we sold just over four years ago to the current owners. " commented the Managing Partner. "She's a step above most other vessels of her type [...] She is offered for sale, she is also very active on the charter market through our charter management services and is very successful. It is going to be a sad day when she sells."
With a vast number of vessels for sale and charter with TWW, Michael White shared with us the ethos of the company's modern portfolio of yachts. "I like to think there are no specific yachts that reflect our company because the yachts that you offer to people depend on the yachts they require [...] So there is not a type of yacht that reflects our company, more that, we reflect the yachts that the customers want. It is all about customer focus". He concluded with a nod to the future of TWW: "The future of TWW is bright we have taken the opportunity in recent months to completely refocus our company [...] We are excited about the future".
"What we have seen this year is a huge bounce-back of the charter market [...] we have seen somewhere around a 40% bounce-back on last year's figures for this year to date."