MYS 2021: Expanding European Horizons with Denison Yachting

By Freya Cottrell

Joining Superyachts.com for an exclusive insight into the multi-facetted company Denison Yachting, is CEO Bob Denison. We discussed the silver linings of the pandemic, the transfer of the US market to Mediterranean waters and the 47m M/Y AYSA which is exhibiting at the show.

Embarking on its Monaco Yacht Show exhibiting debut, CEO of Denison Yachting, Bob Denison shares his experience of the show so far: "It's been a really good show so far. It's the first time we have actually exhibited in the show [...] there are a lot of great crowds and a lot of great people, we have nothing to complain about."

Despite the black cloud of the pandemic looming over the past eighteen months, Denison Yachting has managed to come through these unpresidented times with an incredibly bright silver lining; plans to expand its office with a brand new European HQ. The plan to expand to Monaco is an enormous decision for the company but one that Bob Denison is glad to make. "We should be open officially in about 30 days, we're assembling the team here on the ground and we're really excited about the expansion into Europe, and obivously specifically here in Monaco," Bob shared. 

Bob also shared with us a little bit about the vessel that Denison Yachting is showcasing here at Monaco, the 47m Heesen, ASYA: "She is for many reasons a perfect fit for what we are doing." Bob added: "The amount of activity on that boat is incredible [...] a lot of great clients obviously supported by a lot of great brokers have made that boat extremely busy during the show."

Yacht sales, charter management and crew placement are all elements that Denison Yachts covers with its wealth of knowledge. Bob Denison divulges how the company maintains the high standard that the industry has come to expect from Dension: "I think what we do that is a little bit different is that we tend to lean on and utilise technology more than most traditional firms." He concludes; "We really spend a lot of time and a lot of money just dreaming how technology can better serve our clients." 

"We really spend a lot of time and a lot of money just dreaming how technology can better serve our clients."

Bob Denison, CEO of Denison Yachting

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"We really spend a lot of time and a lot of money just dreaming how technology can better serve our clients."

Bob Denison, CEO of Denison Yachting
By Freya Cottrell