MYS 2021: NetJets on the Surge in Private Travel
Joined by Carsten Michaelis, Executive Director of Sales & Marketing, we discuss the noticeable surge in demand for private travel following COVID-19, future-proofing post-pandemic, and a business model distinguished by a unique appeal to UHNW's. Not only this, but how Netjets plans to lower their environmental impact, as well as the exciting new announcements in the pipeline.
What is it about NetJets’ business model that sets it apart from other private aviation providers? Here to shed light on the globally renowned name is Carsten Michaelis, Executive Director of Sales & Marketing for the company. "We are the market leader in private aviation." shares Michaelis. "And what our owners appreciate is that they only buy a share of an aircraft, instead of buying a full aircraft."
Having become an advocate for sustainability in the private aviation sphere, the company's latest intiative launched to offset their clients’ CO2 footprints is an undeniable step towards progress and change. "As a market leader we have a responsibility to really drive action and really create awareness within the industry." comments Michaelis. "We started very early, in 2008, with our Blue Skies programme where owners have the possibility to seemless purchase carbon credits to offset their flight. We have been carbon neutral since 2012."
Netjets also had plenty to share when it came to new deliveries. Having delivered a range of new private jets this year we were eager to find out what the company attributed to this remarkable growth. "We grew significantly and we further commit to further aircraft orders that we have taken. We ordered another 100 aircrafts worth 2.5 billion U.S. dollars." shares Michaelis."It's about growing the fleet with the demand that we have [...] and the other thing that we are continuously investing in is our sustainable intiatives."
"As a market leader we have a responsibility to really drive action and really create awareness within the industry [...] We have been carbon neutral since 2012."