MYS 2022: Burgess on Catering to a New Generation

The past year has been a huge success for leading yacht brokerage firm Burgess despite the effects of the pandemic. ‘The pandemic was a big surprise… but we planned for the worst’, commented Managing Partner and Chief Executive, Jonathan Beckett. ‘Last year was our best ever year’, as he revealed that the firm sold a staggering 49 yachts in 2021. 

This year at the MYS, Burgess is showcasing 19 exemplary vessels, including Heesen’s brand new 60m LUSINE, and Lurssen’s 90m PHOENIX 2. 

With the next generation of superyacht owners getting increasingly younger, the Chief Executive discussed how the firm is adapting: ‘Today the owners are getting younger and younger…and we’ve had to adapt to that quickly.’ Behind the doors of Burgess, a complete ‘millennium campaign’ is underway, with the marketing team growing in regard to younger employees and an increased focus on social media. It's safe to say that Burgess is doing everything it can to cater to the next generation. 

So what does the future hold for Burgess? ‘The horizon for us is very bright’, commented the Chief Executive, ‘Our clients are getting younger, are staff are actually getting younger and that's really the future for us: the careful handing down of the company.’

‘This year is going to be a fantastic year for us.’  And we for one certainly can’t wait to see what will come next from Burgess.