MYS 2022: The A Group on Creating a Bespoke Home at Sea

By Heather Collier

Shari Liu of Superyachts.com sat down with Matt Pegrum, Yachting Director, and Jerome Hein, Architect, from The A Group to explore the culture surrounding living at sea on board a luxury vessel.

The A Group is a creative and close-knit team of architects, designers, naval architects and project managers. Their services cover a wide range of yachting needs, including interior, project management and architecture.

"We really want to put our clients at the heart of the project," says Hein

"We've seen a lot of clients recently come in and be a lot more involved. They're not necessarily surrounded by banks of consultants and advisors anymore. We're seeing a far more direct approach throughout the build process and all the way through to the delivery," adds Pegrum.

The A Group offer a bespoke service to their clients, meaning each client can pick and choose the services they desire, and not be tied down to any specific packages.

"We tailor our packages to whatever our client is looking for, from exterior design to project management. It's very much bespoke. We have communication with clients 24/7, from all over the world. We like to really get inspiration from how they live their lives and their business, and transform this into they want to live on board."

In terms of design, The A Group champion minimalism and sophistication, and recognise the importance of implementing eco-consciousness into their projects, and modern day vessels in general.

"Less is more, which is a path that we are really trying to reach. We are also integrating sustainability into our projects, it has to be done, right now. It's a big thing for us," comments Hein.

In closing, Pegrum shares his views on the future of the superyacht industry, based on this year's Monaco Yacht Show, interactions with clients, trends within yacht design, and the culture surrounding being on board, many owners expressing a desire for a home away from home, at sea.

"Based on this year's show, the future is a very positive one. It's one of the busiest shows I've seen in many years. In terms of the yachts themselves, we're seeing more of a move to living at sea."

"We tailor our packages to whatever our client is looking for, from exterior design to project management. It's very much bespoke. We have communication with clients 24/7, from all over the world. We like to really get inspiration from how they live their lives and their business, and transform this into they want to live on board."

Matt Pegrum, Yachting Director, The A Group

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"We tailor our packages to whatever our client is looking for, from exterior design to project management. It's very much bespoke. We have communication with clients 24/7, from all over the world. We like to really get inspiration from how they live their lives and their business, and transform this into they want to live on board."

Matt Pegrum, Yachting Director, The A Group
By Heather Collier