MYS 2022: The Ultimate Superyacht Experiences with Diego Luca

With extensive experience in luxury, Diego Luca begins by telling Shari about his journey to becoming an expert in superyacht experiences.

“I realised that the ultimate toy for anybody is a superyacht,” reflects Diego. “A jet has a purpose – A to B – a helicopter the same thing. But when it comes to superyachts, its really about enjoying life and spending time with friends and family.

“When I started spending more time on superyachts, I realised this is it. It’s what I want to do and it’s the pinnacle of luxury. I want to concentrate and specialise in superyachts.”

Now specialising in helping his clients to maximise their superyacht experience, Diego Luca is helping to introduce a new demographic of younger owners into yachting, making shrewd use of social media platforms.

With so many sectors of the industry that need to come together, Diego sees his work as similar to conducting an orchestra, whereby he is able to work with top people across different sectors. Ultimately, it is always about providing the best possible service and experience for his clients, providing them with direction and inspiration.