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MYS 2024: An Insight into How YACHT STORY Crafts Unforgettable Luxury Charters
Jill Zwaans, Founder of YACHT STORY joined Shari Liu in the Superyachts.com interview studio at the Monaco Yacht Show 2024. She shared insights into her journey in the yachting industry and the establishment of her boutique charter company.
With over 20 years of experience and a family background steeped in yachting, Jill Zwaans, Founder of YACHT STORY, proudly stated, ‘I can now proudly say we are the number one charter company in Belgium'.
Zwaans explained that her extensive travels have equipped her with valuable knowledge of various destinations and vessels, allowing her to guide clients effectively in their charter selections. She acknowledged the challenges posed by a saturated market, particularly during the COVID-19 pandemic, which coincided with the launch of her company. Despite the difficulties, she noted that this period highlighted the added value of brokers in navigating changing plans and regulations.
Her aspirations for YACHT STORY include maintaining its boutique nature and personal approach while exploring opportunities for growth without sacrificing quality. Zwaans emphasised the ethos of her company through their slogan, ‘Make memories at sea,’ which encapsulates its mission to create unforgettable experiences for clients.
Overall, Jill Zwaans conveyed a strong vision for YACHT STORY as it continues to thrive in the luxury yacht charter market, focusing on personalised service and memorable experiences on the water.
To find out more, watch the full interview above.
"I can now proudly say we are the number one charter company in Belgium."
"I can now proudly say we are the number one charter company in Belgium."
Jill Zwaans, Founder, YACHT STORY