MYS 2024: Charter Itinerary on Elevating Charter Experiences Through Innovation and Security

For Charter Itinerary, data protection is a key topic, as Candice Christiansen highlighted the increasing number of ultra-high-net-worth individuals on their platform. ‘They have given us more incentive to make sure that our platform is as secure as it possibly can be…The privacy of your clients’ data is mandatory; it’s a legal and ethical obligation,’ she stated, underscoring the brand's dedication to ensuring robust security measures.

The company teased an exciting innovative feature aimed at transforming charter experiences: ‘Charters aren't just about being on the yacht, it's an immersive experience that the clients can have taking their charters to another level’. While any further details weren’t revealed, she reported that the company has a feature on the way that is bound to elevate charters to unprecedented heights. 

Additionally, Charter Itinerary also has a reporting feature for enterprise clients, allowing the manager of the company account to have a report of how the platform is being used by their users. This way they can start to gauge some interesting details on the charters that brokers are overseeing; this element of data able to help them optimise their marketing strategy by marketing in the right places for the future

Candice Christiansen added: ‘This is also a really interesting feature that hasn't been done before, and is something that is really wanted by the industry’.

To find out more, watch the full interview above. 

In addition to discussing these advancements, Sacha and Candice shared how they monitor ongoing projects and after paying dividends to their account manager, they highlighted their social media presence as a valuable resource for those eager to stay informed about Charter Itinerary's latest offerings.